I spent fifteen-plus years selling IT and SaaS (Software as a Service) to Canadian mid-market — long sales cycles, complex stakeholders, real money on the table. Every quarter we'd get a marketing report full of MQLs, impressions, and pipeline numbers. Every quarter our reps would say the same thing: these leads are garbage.
It wasn't a bad agency. It was a misaligned one. Marketing was rewarded for top-of-funnel volume. Sales was rewarded for closed revenue. The two motions never met.
"If you can't tell me how a marketing dollar becomes a sales dollar, you're not doing marketing. You're doing decoration."
Omarkable is the agency I wished I'd had as a sales leader. Real numbers. Real ownership. A founder who's been on the other end of the funnel and knows what a qualified lead actually feels like.
We're small — and we'll stay small. The point isn't to scale into another forgettable mid-tier shop. The point is to do twenty engagements a year extremely well, with people who like working together.
HOW WE OPERATE
Not a service provider you check in with quarterly. We work alongside you — collaboration, transparency, shared accountability — building partnerships, not project queues.
No account managers, no client-success layer, no chain of forwarded emails. Every conversation is with the founder doing the work.
Retainers are 30-day notice. If we're not earning the spend, you should leave. Forcing clients to stay is a confession.
Digital marketing is never static. We continuously test campaigns against performance data and market insights so the work adapts and improves over time.
Websites and marketing systems structured for flexibility — content, SEO messaging, campaign assets — so you can adapt quickly without constant redevelopment.
A capped roster of clients we can serve well, not an org chart of strangers. Growth that costs us our quality of work doesn't count as growth.